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New social media marketing trends1/14/2024 Tips to navigate this 2023 trend: Editing your content to include audio, polls, GIFs, music, captions and more is a great way to introduce the notion of multi-sensory social media, even if it is on a smaller scale.īuying Twitter is an accelerant to creating X, the everything app- Elon Musk October 4, 2022 And Meta is of course heavily investing into the metaverse. This helps to bring new and more engaging experiences to social media users.įor example, Instagram launched the option to add music to still images. Multi-sensory media is the integration of different formats such as audio, video, text and even fully-immersive environments. Shopify reported that AR and 3D product content benefits from a 94% higher conversion rate compared to traditional product content - so that’s another reason to get started! Trend 3: Multi-sensory social mediaĪccording to Talkwalker, multi-sensory social media will trend in 2023. Then also consider how your business can take some initial first steps, such as implementing AR into your social media strategy. Tips to navigate this social media trend: Although the notion of the metaverse may feel new and confusing to many, you don’t need to go all in just yet! If you can, start experimenting with the metaverse yourself, to get comfortable with it. Starbucks is offering members the ability to buy and earn NFTs that will unlock access to immersive coffee experiences.Ferrari released its 296 GTB model to the Fortnite community before making its physical debut.Nike has its own NIKELAND interactive world where visitors can play games centered on sports, as well as NFT sneakers and avatar accessories.Bloomingdale’s launched a fully interactive virtual store during New York Fashion Week 2022.Several brands are already experimenting with metaverse experiences. Key trends include consumers experimenting with creating and using avatars, a focus on VR, AR, virtual stores and NFTs, and a format war between different metaverses. Social Media Today, PR Daily, Forbes and Talkwalker expect the metaverse to become more understood and integrated into our everyday social media consumption in 2023. Customers will appreciate you using your social media reach to draw attention to issues that matter to them. And don’t be afraid to take a stand on important issues that are relevant to your audience. Incorporate behind-the-scenes snippets of how your products are made, how your company contributes to a sustainability project, or how you take care of your employees. But they also use their voice to shed light and take a stand on political and societal issues, from policing to racism and women’s rights.Ī post shared by Ben & Jerry’s to navigate this social media trend: Outline the steps your brand is taking toward more ethical business practices - while avoiding any false or exaggerated claims. Its social media channels are filled with insights into its own ethical programs and sustainability initiatives. And brands taking a public stand on which values and behavior they find acceptable will be a growing social media trend in 2023.īen & Jerry’s is a noteworthy example of a brand that addresses global issues. Meanwhile, fake news and greenwashing will see an even stronger backlash from the public.īrands will therefore have to work harder to base their social media image around high social standards. They also note that many customers believe companies should take the lead in addressing societal, environmental and political issues. Talkwalker, Marketing Interactive, Mediatoolkit and Finances Online all agree that customers will demand utter transparency and authenticity in 2023. However, there continues to be a growing pressure on brands to show how they are giving back to society, and what ideologies they align with. Top 6 social media trends for 2023 Trend 1: Brand responsibility, transparency and authenticityĬonversations around social responsibility and brand authenticity are nothing new. Want more ideas on where social media trends are heading? Stay up to date with our monthly social media trends, news, and tips articles, including for January 2023 and December 2022. So be sure to consider your social media goals, audience and brand message, and test the waters to see what works for you. Of course, it’s important to remember that all 6 of these 2023 trends might not be the best option for your brand. Use these predicted social media trends to guide your strategy for the next 12 months. To make it easy for you, we gathered and summed up the most talked-about and exciting predictions in this article. Are you planning your 2023 social media strategy, and want to understand the key trends that you need to incorporate and keep an eye on? There’s already a lot of conversations surrounding the top 2023 social media trends.
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